You don’t have to be able to write a perfect sales letter on the first draft, or the second, or third. You don’t have to instinctively know what the most profitable price is for your new product or service. You don’t have to guess which of your potential headlines will pull the most response.
By scientific ad testing, the true value of all theories, opinions and educated guesses are laid bare. If they truly contribute toward marketing success, testing will prove it. If they don’t, testing will prove that, too.
In short, you don’t have to be a literal marketing genius to generate better conversion rates from your online or offline marketing efforts. Nor should you always listen to the marketing advice of others, which may be inaccurate and unprofitable, though well meaning.
Your prospects and customers can show you exactly which marketing approaches are truly most profitable in the above areas, and many more, if you only test.